Face it: the times have changed. People will no longer pull out a heavy, smelly yellow book to try and find you. In fact, even “word of mouth” advertising has changed. And if you’re using old methods to market your business, well, you might just be finding yourself staring at your phone and waiting for it to ring. And waiting. And waiting…
Here’s why: it’s 2012 now! It’s been nearly 20 years since we all huddled around our computers, enduring those God-awful noisy modem handshakes while waiting for AOL to sign in, just so we could chat with our friends anywhere in the world. And, wouldn’t you know it, this whole “internet” thing sort of caught on…
“The Internet has become an integral part of America’s economic, political, and social life.”
~ Bill Clinton
Fast forward to 2012, and things have come a long way from dialing in, chatting with friends, and constantly getting kicked offline (ok, maybe not that part). Today, people use the internet for everything – and that includes locating businesses.
A study by Burke found that in 2010, 76% of people went directly to a search engine to find a business.
(Local Media Tracking Study 2010, Burke)
So basically, 8 out of 10 people will go straight to the internet to try and find you. And if your business isn’t there, well…
…they’re not going to find you! That’s why it’s essential that your business can be found (easily) online!
“Small businesses who use the internet have grown 46% faster than those who do not.”
American City Business Journals
Unfortunately, many business owners think this means they can simply put a website up on the internet and then they’ll get a ton of business – so that’s exactly what they do. They hire a designer (or try and design their own site), put it online, and then get extremely frustrated when absolutely no business results from it. Deciding that the internet hype must have been nothing but a big scam, they give up on internet marketing, writing off their “wasted” money and calling it a loss.
Contrary to popular belief, you don’t throw up a website and get a ton of business. Business internet marketing is like a complex machine with several interlocking parts that must all be present for the system to work. There are several important aspects of marketing your business online that all work together as a complete system. Let’s take a quick glance at them:
Just like your house needs a floor, your business needs a website. Your website creates the foundation for your entire internet marketing system. It is where your prospective clients will come to learn about your products or services and eventually purchase them.
Of course, while your house does need a floor, you’d never invite your friends or colleagues over to a house without walls and a roof too (and hopefully some other things). And if you were inviting them for the first time to the brand new house you just built, you would hope that they would step in the door and stop, breathless, admiring the beautiful architecture. In fact, it would probably be quite flattering if they asked for a tour.
The same goes for your website. Conversion optimization makes the difference between an average, dull website people visit and leave, and an effective, successful website that converts a high percentage of visitors into leads and then sales/customers.
Our website conversion optimization process takes many aspects of marketing psychology into account – including everything from the layout and organization of data to the colors of the individual elements on your site – to maximize the performance of your site. After all, its purpose is to get you money, not sit there and look pretty.
There are two big mistakes most business owners make when they expect results from simply putting up a website. The first is that these sites – especially the “DIY” projects – are simply not optimized for conversions. It’s true that some web designers are familiar with marketing psychology, but often, even if the website looks spectacular, its own design shoots conversions in the foot.
The second is that they just put it there and expect people to somehow find it. But contrary to popular belief, that’s not how the internet works. Search engine placement is extremely competitive – and when most people never look beyond the first two or three search results, it’s unreasonable to expect that a new “baby” website could compete with the “big boys” that have been there fighting for the top spots for months or even years – without some help. That’s where search engine marketing comes in.
If you guessed that search engine marketing means boosting the ranking of a website closer to the top of search engines, you’re 100% right. But if you guessed that the way to do it is by bidding on pay-per-click advertising, you couldn’t be more mistaken. If you’ve been paying “per click” to try and get business from search engines, I have both bad and good news for you. The bad news is that you’ve been wasting your money…and rather quickly, too. The good news is that there’s a better way, it’s extremely long-term cost-effective, and in a few moments you’ll learn exactly what it is.
For most small businesses, “word of mouth” advertising not only brings in the most business, but also the best quality of leads and customers. And of course, it makes sense why. “Word of mouth” leads come in with the benefit of third-party validation – that is, rather than you trying to convince someone how great your own business is, a third party is out there advocating for you and providing a second (unbiased) opinion.
Think about it: if your best friend tells you about a great plumber he or she hired and was satisfied with, that carries much more weight than if you happen to catch a tv commercial for one at midnight while half-asleep on your sofa. So, any way you can encourage and promote word-of-mouth communication about your business (as long as it’s positive) is an incredible asset to you.
Twenty years ago, people physically met in each other’s homes, at community places, church, events, etc., to talk and spend quality time together…and gossiped about everything. Of course, in our modern digital age, people still gossip about everything, but they no longer have to even get out of bed to do it!
The internet is now the number one spot people communicate, interact and share their opinions. And that means that, whether you put it there or not, there is information about your business on the internet. By providing the platforms where people can find official information about your business and then validate it, interact and provide social proof, you are placing your business light years ahead of your competition, adding layers of trust, and maximizing your leverage of word of mouth in today’s modern age. In essence, you are transparently “starting the conversation…”
“The Proventic System Covers Every Base, Crosses Every ‘T’ And Dots Every ‘I.’”
Robb Krzyston – Real Estate Speaker, Trainer and Business Coach
The Proventic Business Internet Marketing System is designed to be a complete, one-stop internet marketing solution for your small business. It contains each part of the system described above, so that you end up with a comprehensive marketing platform that offers you support, value, and most importantly, results.
Since it all starts with the foundation, we start you out on solid ground. Our expert designers have put together some of the most stunning website layouts available, created to not only look elegant and professional, but also implement marketing psychology “behind the scenes” to deliver incredible results. Whether you choose one of our pre-made designs or have one built that’s uniquely yours, your website will be captivating in every sense of the word!
Every step of the way, your website is created and maintained with its ultimate purpose in mind – to sell your business – and that means people have to find it! Our proprietary strategies boost your website’s ranking in search engine results so that you attract the visitors who are searching for what you offer. Our team will not only optimize your headlines and other text to effectively target the most popular search keywords usedin your particular marketplace, but can also regularly produce fresh content going after the “harder to get” keywords with more competition and gradually increase traffic even further.
“Word of Mouth” is a good thing. And when people are saying good things about you online, it’s an incredible asset to your business. We design your profiles on the most popular social networks, creating custom graphics from your picture or company logo, which produces a professional platform that encourages sharing and feedback. We also continuously build your lists of friends and followers to bring a constant stream of new eyes to your products and services, as well as a list of prospects you can market to long into the future.
Our marketing platform is integrated with a variety of features designed to turn your visitors into leads and sales, such as automatic email follow-up systems. Based on your individual needs and marketplace, our marketing analysts will determine what will be most effective for your particular business and target audience, and personally discuss with you how to implement it for maximum results.
No matter your budget or type of business, no matter how big or how small, the Proventic Internet Business Marketing System is the simple, done-for-you solution to efficiently and effectively marketing your business on the internet.
To get started, there are no set-up or enrollment fees. Simply pay for your first month and we will immediately begin setting up your website. Because we will be designing your marketing platform with no up-front costs to you, we require a one-year commitment on any of our plans.
If you’re feeling like you’re missing out, don’t fret, help is on the way! But, chances are, there are good reasons you haven’t jumped on the internet bandwagon yet…
You don’t have the time to learn all this stuff – after all, you’re not an information technology specialist – you’re the expert at your business and work best in your territory!
You don’t have the time – period! After all, you’ve got a business to run!
You don’t want to spend money unnecessarily – or worse yet, invest it in things that don’t work.
You don’t want to get screwed by hiring the wrong person or team, because there sure are a lot of them out there!
Those are all extremely valid reasons. And, we’re going to resolve all of them right now:
We are experts with years of experience in every aspect of business internet marketing – web and graphics design, search engine optimization, programming and development, social media, you name it. We have professionals you can trust who have done it for years and are experts in the field.
We are dedicated full-time to providing outstanding quality internet marketing services for your business, along with exceptional customer support. You won’t find anyone more committed to your satisfaction.
We don’t play games wasting your money on fluff and snake oil. The methods we use and recommend are tried, tested and true to get the maximum results for every dollar spent.
Our business is built on a solid foundation of integrity and honesty, backed by over 10 years of satisfied clients all across the world.
Chris DeMarco
President, Proventic Technology Group
The mission of the Proventic Technology Group is to provide consumers of computer and web based technology products and services with affordable and high-quality solutions while delivering unrivaled customer service and long-term support.
Integrity, honesty and quality are our top priorities at Proventic. To learn more about our mission and values, please click here.
